“How To Train Your Dragon” will probably sell a lot of popcorn for movie theaters this week, and probably a few popcorn buckets as well
The live-action remake of the 2010 original tells the story of Hiccup, the son of a Viking chief, who forms a forbidden friendship with a baby dragon named Toothless.
It takes flight this week, accompanied by tie-ins and merchandise.
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Burger King got a jump on the family-friendly film with a “Flame & Fight Combo” that went on sale May 27 for around $12.99.
It includes a Dragon Flame-Grilled Whopper, which according to the Burger King website has the same ingredients as a regular Whopper.
Three other items in the combo are limited-time only. They are Fiery Dragon Mozzarella Fries, which are made with peppers calabrian pepper breading and spicier than regular Mozzarella Fries; Soaring Strawberry Lemonade; and a Viking’s Chocolate Sundae, topped with Hershey’s syrup and black and green cookie crumbles.
Packaging includes a special Toothless carton for the Mozzarella Fries, according to a news release.
The combo is listed as a digital exclusive, and on a trip to a Burger King it couldn’t be ordered in the dining room, although items could be ordered separately.
“How to Train Your Dragon” officially opens on Friday, June 13, but big theater chains began “early access” screenings on Wednesday, June 11.
Chains such as AMC, Harkins and Cinemark will be selling popcorn buckets, some with Toothless plushies, at prices ranging from $15 to $40-plus, based on spot checks of Southern California theaters and merchandise posted on their websites. Merch includes T-shirts, tumblers and standees.
In addition, Cinemark is offering Viking helmets to people who attend RealD 3D screenings on Father’s Day, June 15, while supplies last, according to a Facebook post.